Excellence Creme hair dye has been carefully developed by L'Oréal Paris specialists using innovative technology that provides maximum protection for the hair.
The product formula contains active ingredients pro-keratin and ceramide, known for their powerful restorative and strengthening properties.
Enhanced with Ionen G, the technology reaches deep into the hair and stays there to provide Long-Lasting effective protection.
- The active ingredients penetrate to the core of the hair, making it strong and resilient from root to tip
- The rich protective cream envelops each strand and it vibrant color and shine
- Hair is revitalized, silky soft, and up to 85% more resistant to breakage
- The product 100% coverage of gray and white hair, as well as intense and Long-Lasting color up to 6 weeks
- With an extremely pleasant fragrance, the dye neutralizes the smell of ammonia and makes dyeing a real pleasure
The rich color range will appeal to both blondes and brunettes.
The red shades are inspired by the sophisticated Grace Kelly.
Recommended for: All hair types
Key benefits: Nourishing, strengthening, protection, shine

Weight: 0.32kg

Protective serum: Aqua, Water Aqua, Water Cetearyl Alcohol Glycerin Trideceth, 2 Carboxamide Mea Hydrolyzed Oats Phenoxyethanol Ethylparaben Polyquaternium, 22 Pentasodium Pentetate 2, Oleamido, 1.3 Octadecanediol Ceteareth, 25 Methylparaben Citric Acid Hexadimethrine Chloride Parfum, Fragrance Developer cream: Aqua, Water Hydrogen Peroxide Cetearyl Alcohol Sodium Stannate Trideceth, 2 Carboxamide Mea Pentasodium Pentetate Phosphoric Acid Ceteareth, 25 Tetrasodium Pyrophosphate Glycerin Conditioner: Aqua, Water Cetearyl Alcohol Glycerin Behentrimonium Chloride Amodimethicone Cetyl Esters Isopropyl Alcohol Hydroxypropyltrimonium Hydrolyzed Wheat Protein Trideceth, 12 Chlorhexidine Dihydrochloride Panthenol Candelilla Cera, Candelilla Wax 2, 1, 3, Octadecanediol Methylparaben Cetrimonium Chloride Parfum, Fragrance

Hair protection before dyeing: Apply the protective serum to dry, unwashed hair, focusing on damaged areas, especially the ends, with light massaging movements. Do not apply the serum to the roots. Leave it on while you prepare the dye. Do not wash your hair. Preparation for dyeing: Put on the gloves provided in the Set and cover your shoulders with a towel to avoid staining your clothes. Squeeze the entire contents of the coloring cream bottle into the developer bottle. Shake well until the mixture is completely homogenized. Application: If you are dyeing your hair for the first time or it has not been dyed for more than 3 months: Moisten your hair without washing it and dry it gently with a towel. Start applying the mixture from the roots, separating strand by strand. Use the regular brush tip or the comb tip provided. After applying the dye to the entire hair, rub with your hands to distribute the dye evenly. Leave on for 30 minutes. If your hair has been colored less than 3 months ago or you want to color new roots: Moisten your hair without washing it and dry it lightly with a towel. Start applying the mixture to the roots, separating strand by strand. Use the regular nozzle and brush or the comb nozzle provided. Leave on for 20 minutes. Then spread the rest of the mixture over the entire length of your hair and rub it in with your hands to distribute the dye evenly. Leave on for another 10 minutes. Tip: If you have very long or curly hair, use only the regular applicator. Washing and care: Before rinsing, spray your hair with a little lukewarm water and rub gently, then rinse until the water runs clear. You can also wash with shampoo. Apply the conditioner and leave it on for 2 minutes, then rinse thoroughly. Save the rest for future use instead of regular hair conditioner. Important: Read the instructions before use. Do a test 48 hours before dyeing to see if you will react to the dye. Do not save the rest of the mixture for the next application, as it completely loses its properties.

Store in a cool, dry place out of reach of children. Avoid direct contact with eyes. Do not use after the expiry date. Hair dye may cause an allergic reaction, which in rare cases may be serious. In all cases, it is mandatory to perform a skin allergy test 48 hours before each use of this product; Never keep the leftover mixture, but discard it immediately to avoid breaking the bottle and unpleasant spillage of the product; Read the instructions before use;